While Pitti Immagine has decided to team with Dolce & Gabbana to launch the brand’s bespoke tailoring and haute couture collections with runway shows in Florence, the organizer is also releasing a wide range of projects on its digital platform Pitti Connect. Some of the projects that Pitti Immagine has launched on its digital platform include 15 shorts videos by Olivier Saillard featuring as protagonists Eighties and Nineties’ models interpreting iconic men’s wear pieces.

Through these videos, the company gives visibility to 13 emerging brands focused on delivering eco-friendly collections, including Flavia La Rocca, Ksenia Schnaider, Kids of Broken Future, Myar, Nanushka, Nous Etudions, Philip Huang, Phipps, Raeburn, Uniforme, Viròn, Vitelli and Youngsang.

In addition, Pitti Uomo selected ANDAM winner Glenn Martens’ Y/Project as the special guest of the sustainable fashion section, which will present the designer’s ‘Evergreen’ collection. A partner of the project, Textile Company Reda in September will give the chance to one of the brands showcasing in the section to create a capsule for its B-Corp certified sportswear brand Rewoolution.