Animal rights group PETA has hailed luxury fashion firm Valentino’s plans to go fur-free by 2022. Around 185,000 consumers and brands have supported PETA’s Coalition to Abolish the Fur Trade initiative so far. The animal rights NGO routinely unearths cases of alleged negligence on animal farms used as suppliers of products such as fur. It highlighted the plight of thousands of minks held in cramped cages before being either electrocuted, gassed or poisoned for their fur.
PETA believes such incidents have the potential to breed new diseases and viruses. It opines the coronavirus too originated from one of such farms in Spain, France, the Netherlands, Greece, Canada and the US, etc.
It therefore urges fashion brands and retailers to shun animal products from their supply chains in order to dismantle the regime of killing animals for their fur. Last August, Valentino banned alpaca wool from its supply chain upon learning about the findings of a PETA investigation into the world’s largest alpaca farm, Mallkini, in Peru.
