Pangaia, a brand known for its sustainable sweats and outerwear, has introduced an innovative way to reduce waste, As per a Glossy report, the brand aims to ensure that every pair of jeans in itsmonth-old denim line is the perfect fit. On November 11, the brand will launch a new collaboration with custom denim brand Unspun. As part of the collaboration, Pangaia will become the first brand to use Unspun’s new mobile app, which lets customers take a 10-second 3D scan of their body using their phone. Doing so generates a cut pattern for a pair of jeans perfectly fitted to their body.
According to Joanthan Cheung, Denim Designer, Pangaia, the partnership aims to efficiently create jeans that can fit any size or shape. It eliminates the guessing game of producing cuts ahead of orders being placed, which inevitably leads to waste and excess materials used.
The new tech is debuting alongside Pangaia’s second denim launch. The first Pangaia denim, which debuted in October, was made from nettle, while this one is made from hemp. Unspun’s own brand of jeans and Pangaia’s jeans are priced similarly, around $200, which will remain unchanged for this collaboration.
Beth Esponnette, Co-founder, Unspun, adds, the company only wants to partner with brands that share its core values around sizing, like Universal Standard. Its combination of ethical values and focus on how technology can improve fashion is a near-perfect match.