Pakistan’s exporters are participating in a big way at Heimtextil. They hope to secure a record number of export orders during the exhibition and hope to find new buyers along with the existing ones.

They are also hopeful that the exhibition would create opportunities for Pakistan’s textile industry, especially in the US market. They derive optimism from the preference American and European buyers give to Pakistan’s products over Chinese products.

Around 2,400 exhibitors from over 120 countries are taking part, including 260 exporters from Pakistan, and Pakistan has the fourth-largest number of exhibitors after China, India and Turkey.To facilitate smaller exporters, the Trade Development Authority of Pakistan (TDAP) has also set up a national pavilion, in which 59 exporters will be presenting their products to global buyers.

At a time when the country is in dire need of foreign exchange, Heimtextil is seen as a great and timely opportunity for not only textile exporters but also for Pakistan to increase exports and earn foreign exchange. Many exporters believe that the country’s textile industry can play an important role in tackling the ongoing foreign exchange crisis if the government resolves their issues.

Heimtexil is on in Germany, January 10 to 13, 2023, and is an annual textile trade fair.