Nike Inc plans to at least 500 jobs in its Beaverton, Ore., headquarters. The layoffs, which were first reported by the Portland Business Journal, will start to go into effect October 1.
The scaling back will also include the permanent closure of Nike’s child-care centers, which will impact 192 staffers. The company is shifting its child-care strategy and is launching a new child-care benefit beyond its world headquarters and across the US The child-care benefit will expand from hundreds to thousands of employees, including for the first time, staffers in retail, distribution centers and air manufacturing innovation.
Nike lost $790 million in its most recent quarter. The company, like other major retailers, was forced to close stores due to the pandemic shutdown. To try to build sales, the brand is playing up the digital side of its business and is gathering more consumer data to develop more specialized products. The juggernaut has also been realigned to focus on three categories — men’s, women’s and kids.