gateway

Wednesday, 21 December 2022 17:30

Nike Q2 sales expected to rise 11 per cent

Rate this item
(0 votes)
  

Nike may have a 11 per cent jump in second quarter sales.

A bounce in its US business may help overcome weakness in the China market. Sales in China are expected to drop six per cent and those in North America are expected to jump almost 21per cent.

The brand has offered deep discounts on its shoes and sportswear. These discounts have helped clear unsold stocks at Nike. But lockdowns in China in October 2022 and November 2022 are expected to be a drag on Nike’s sales in the region for the second quarter. The company reported a 20 per cent slump in Greater China revenue in the same period last year and a 16 per cent fall in the prior quarter ended August 2022.

However, leaner inventory, the reopening of China and strong demand from sneaker heads are expected to set the company up for a better second half of the year.