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Nike introduces new retail concept in China


Sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China. The latest international store concept joins the brand’s innovative portfolio which already includes Nike Live in Tokyo and House of Innovation in NYC.

The Nike Rise concept store features personalised shopping services with a focus on digital experiences. Nike Guangzhou has piloted a new app feature Nike Experiences, which connects members to “weekly sport-minded activations” to inspire and enable them to move.

At Nike Rise, customers can experience Nike Fit which helps customers find the best fit for any footwear using scanning technology. Nike by You is a counter where members can find personalised items with designs inspired by the city’s sport culture.

The brand’s members in Guangzhou will also have access to Nike’s events and workshops hosted by the city’s network of Nike athletes and experts.