Australian Wool Innovation (AWI) believes EU’s new labeling laws launched recently on apparel products is a disadvantage for all natural products. Don MacDonald, Director, Australian Wool Innovation says, his organization is advocating for robust science to underpin the PEF's rating methods, thereby maximizing wool's reputation and minimizing the risk that wool could be disadvantaged.

According to Macdonald, the Higg Index currently only measures the carbon footprint of that product up to the shop rack. He said, the organization is partnering the cotton industry in South Africa for the project. It is also urging the EU Council not to be swayed by the technical secretariat who advises the EU Council, adds Macdonald.