Invista’s brand Cordura has launched a denim fabric range called Authentic Alchemie. The Authentic Alchemie collection aims to merge elemental durability of Cordura fiber with transformation, creation and combination. These technical denims were developed from crafted blends of natural and man-made fibers to deliver stylish, versatile, high performance and functional materials.

Authentic Alchemie is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle. The collection has three key trends. Originals aimed to fit the chaotic lifestyle linked to technology. This season is about getting back to basics, embracing simplicity, spirited off-the-grid adventures – and fabrics that can keep up. Infinity aims to combine the best of different worlds. Today's consumer expects products that are tailored to individual needs. This means combining strong with soft, form with functionality and durability with definition. Finally, Freedom aims to provide comfort and fabric versatility to fit the need of the everyday person.

Authentic Alchemie is for today's consumer who is searching beyond traditional heavy denims for ones that can sit comfortably with them throughout the day - wherever it may take them. It’s about versatile, cross-functional denim innovations.
www.cordura.com/