White Milano will be held in Italy, February 24 to 27, 2023. The decision was taken after the successful edition of September 2022 when the event registered the presence of 16,000 visitors, 23 per cent more than those registered in September 2021, and 18 per cent more international buyers, when compared with the corresponding edition of last year when the show took place in five different locations, hosted 400 brands and presented 65 side initiatives including special projects e-events.

The decision of postponing the event by one day aims to respond to the strategic need of facilitating fashion operators with their schedules, yet still aligned with the dates of international fashion weeks. The organizers came to this decision after carefully analysing the needs of customers, the flow of buyers and international press, the schedules of buyers and the international media. The change is meant to facilitate the operations of professionals and appointments planning. All the show locations expect to host a higher number of trendy international brands, established labels, new generation designers, innovative formats and a rich schedule of events linked to the world of sustainability.

The organisers feel the change will facilitate the work and appointments planning of the entire professional involved.