Naia helps in the creation of comfortable, quality, sustainable loungewear.

Available as both a filament yarn and a staple fiber, Naia Renew cellulosic fiber is inherently soft, is quick drying and has reduced pilling properties. It blends well with other eco-friendly materials, such as modal and recycled polyesters, to produce sustainable fabrics for everyday garments – including tops, dresses, jumpsuits, twinsets, T-shirts, comfy pants and sweaters.

Naia Renew is produced from 60 per cent sustainably sourced wood pulp and 40 per cent hard-to-recycle waste materials, which would otherwise be destined for landfills or incinerators, with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse.

Loungewear has become the must-have item in every woman’s closet. Today’s consumers define comfort and sustainability with regard to loungewear. Two-thirds of consumers want more sustainable options in their loungewear fibers. Women in the US and Europe select comfort as their top priority when selecting loungewear. Consumers also want more comfortable fabrics and more versatile loungewear and will likely purchase more loungewear items in the future. Women are reducing the amount of formal clothing in their wardrobes and also prefer more sustainable loungewear with new and different fibers and would like brands to offer more of those options.