Panos Sofianos, former creative director at Tejidos Royo has been appointed exhibition manager for Bluezone and new business with immediate effect at the Munich Fabric Start show.

Sofianos, apart from being in charge of Bluezone - the show-in-show concept of Munich Fabric Start focusing on denim and sportswear will also be responsible for the content and conceptual design of the newly established Key House, a 2,500-square-meter area that will host an innovative creative project serving as a link between the two trade fair segments - Fabrics and Additionals. Besides, the denim and sportswear market insider will keep a close communication with suppliers and brands in order to react to new developments close to the market.

Few details have been unveiled from the project at Key House, which will take place at the Kesselhaus and Kohlebunker venues. Show visitors can expect an area where ‘content and design goes far beyond conventional presentation formats,’ according to Wolfgang Klinder, managing director at Munich Fabric Start, a new, impulse-generating innovation area. The coming edition starting from August 30 until 1 September 2016 of the trade fair awaits suppliers and visitors with an optimally designed information project for all exhibitions segments.