The Islamic clothing also known as Modest Fashion market is growing at five per cent a year. Modest Fashion is basically the type of clothing which is worn by Islamic people and is interpreted as being in accordance with the teachings of Islam.

The different types of Islamic clothing are abayas and hijabs, prayer outfits, burkha and naqaab, thobes and jubbas, sportswear and other. These clothings are generally worn by Islamic men and women.

The surging expenditure by the Islamic population on lifestyle and apparels are the major factors fostering the growth of the market. The growing popularity of Modest Fashion in the sports industry on account of favorable changes in regulations of international games and rising consumer investments in online retail distribution are also projected to bolster the market’s growth.

Additionally, the preference for modest fashion wear coupled with the increasing Islamic population also accelerates the demand for Islamic clothing. The extensive growth of the Islamic clothing market is commanding attention and attracting huge investments generating growth opportunities in the long run.

Based on product, the Modest Fashion market is segmented into ethnic wear, sustainable fashion and sportswear. Challenges such as maintaining a balance between changing fashion trends and upholding core Islamic principles pose a challenge for the market.