M&S has added new third party brands to its kidwear category. The most noteworthy addition is the kidswear range by high-profile footwear brand Clarks at the retailer’s webstore. Besides, M&S has also added Hype, Bestseller’s Jack & Jones Junior, Little Joule, and Somebody’s Child to its store range.

The share of M&S kids’ section has increased by 0.5 per cent and it is the third biggest online kids clothing website in the UK. The retailer’s addition of Clarks to its webstore is part of its strategic shift from ‘special occasion’ clothing & footwear to everyday style & value. Through this shift, M&S aims to introduce a trusted footwear range as part of its brand strategy.

Next month M&S plans to launch a major BtS customer campaign focusing on sustainably sourced schoolwear with the added bonus of Clarks school shoes. As a part of this campaign, M&S will also boost its accessories range by introducing the Hype range of schoolbags and water bottles.