Lycra has new offerings for the swimwear world.

The brand meets different demands in stretch and recovery, alongside durability and quality in swimwear. The brand’s three key innovations include Lycra Adaptiv fiber, Lycra FitSense technology and Lycra Xtra Life fiber.

Lycra Adaptiv fiber is for paddle surfing in sea water, Xtra Life fiber is for competitive swimming, and T400 fiber isfor water polo in chlorinated pool water.Lycra has collaborated with Carvico to launch a special new fabric collection by Carvico and Jersey Lomellina, incorporating Adaptiv fiber.

The inspiration for this collection centers on the Metaverse, a parallel world where the real and virtual come together for new experiences. Meta Fit Land is the place where customers can discover the new era of wearability. Lycra is a global leader in developing fiber and technology solutions for the apparel and personal care industries. Extending the lifespan of clothing is more sustainable because it reduces the need for raw materials to make new clothes, and can therefore help reduce carbon, waste, and water footprints.

The global swimwear market is growing by six per cent a year.Growing consumer inclination towards beach and water activities is expected to propel the growth of the swimwear market.