China-based retailers are driving growth in the luxury fashion industry. The latest figures show that wholesale transaction volumes from China-based retailers were up 61% compared to last year, from 1 February to 16 March 2023, according to data from fashion industry wholesale management ecosystem Joor.

Joor's findings are supported by McKinsey's fashion forecasts, which predict that the luxury sector will grow by 5-10% in 2023, driven by strong momentum from China.

Sales to Chinese consumers globally are expected to grow by 25-35% in 2023, according to investment company Bernstein. Other global regions also saw healthy growth, with China-based retailers buying North America-based brands up 12% and APAC-based brands up 7% compared to last year.

The Chinese market is expected to be a growth engine for the luxury fashion industry this year, and Joor's exclusive data clearly illustrates this trend for the forthcoming AW23 season.

Reports from the latest international fashion weeks in Milan and Paris also documented an influx of Chinese buyers returning to international fashion presentations.

Chinese retailers have been flooding back to the fashion calendar since COVID-19 restrictions were lifted.

Joor facilitates both in-person/showroom ordering through its new Pro Retail App and online sales through its digital platform.