Wrangler’s latest promotional campaignespouses living life to the fullest no matter one’s age or circumstances.

The promotion includes a mix of still photographs and short films available for viewing on YouTube starring an assortment of young models shown creating and enjoying music, hanging out in a skatepark, taking a road trip and relishing being in love. It showcases Wrangler’s western heritage and the courage, confidence and resilience of Western culture.

Denim in a wide variety of dark and light washes dominates the new collection with the large barrel-fit jeans and two bell-bottom styles taking center stage for women.Fresh women’s denim jacket styles include fleece-lined ranch jackets and 1980s-inspired coats. This return to retro is also reflected in striped knitwear in bright orange and red, a lilac oversized overall from Wrangler’s Casey Jones utility wear collection, a hyper-scarlet flare and a shrunken concert tee that appears to have been pulled from a vintage bin. For men, a new straight leg fit called Frontier is a product protagonist alongside the wide-legged Casey Jones Utility jean and another roomier one called Redding. Wrangler’s signature western style is represented with pieces including a men’s western shirt, a check shirt and a corduroy sherpa jacket.