Liva, a leading fabric brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
This is the third such Studio after Noida and New York. The studio has a collection of more than 2000 fabric innovations. Technical specifications, uniqueness of the fabric and marketing stories are available in wide variety of fabrics including woven, knitted, flat knitted etc. Liva’s seasonal collection specially designed by in-house designers will be on display in the studio to attract global buyers to the cluster.
LIVA Accredited Partner Forum (LAPF) is the first of its kind platform in the textile fraternity that connects and builds a network of textile professionals. The Liva Studio aims to showcase the strengths of its versatile and abundant range to cluster which has become a prominent sourcing base for garment exports.
The collaboration between Tirupur Exporters Association (TEA) and Birla Cellulose brings seamless alignment with global innovation and ensures preference for the cluster’s products with global brands. One important aspect of differentiation is the sustainability credentials of both Tirupur Cluster and Birla Cellulose which would be communicated through a benefit story. Focusing on best in quality and cost is of paramount importance for greater operational efficiency, a must for the cluster to be competitive against global knitwear hubs.