To commemorate the World Water Day, Levis Strauss announced it is making its innovative Water Less finishing techniques available to the public in an effort to encourage water conservation and create impactful change across the apparel industry.

The techniques were introduced by the company’s designers in 2011 and it reduced water used in garment finishing by up to 96 per cent. Since implementation, Water techniques have helped the company save more than 1 billion liters of water.

In addition, Levis Strauss also announced its participation in the White House Water Summit, where the company communicated its goal to train 100 per cent of corporate employees on water conservation through its ongoing partnership with Project WET, a non-profit that offers water education to help people understand and value water and ensure a sustainable future.