Levi’s is innovating across its design and manufacturing platforms to become more sustainable. The brand launched the next iteration of its "Buy Better, Wear Longer" campaign.

The clothing brand is moving toward more circular products and practices across the board.Climate, consumption, and community are at the core of its approach to sustainability, and Levi’s is pursuing a variety of initiatives to support this vision by investing in materials such as organic cotton and performance eco cool with recycled polyester, which reduce water consumption.

Levi's has open-sourced its learnings and tools to affect broader change and works toward helping shift the industry to a more circular model. Levi’s Tailor shops have been set up in chosen Levi’s stores, where customers can avail of the following services — alterations, embroidery, and customizations such as paneling, stenciling, sewing of patches, studs and collectible pins. Denim and fashion enthusiasts can adopt the practice of rewearing and repurposing their Levi’s pieces. Levi’s Tailor Shop has a swap booth where they can barter their used denim pieces, a pop-up shop, a photo booth and a collab area.

As one of the pioneers in the apparel industry, Levi’s is about new industry practices that have a lasting impact on the environment. As part of Levi’s initiatives on caring for the planet, it has less water in its manufacturing process, better energy efficient factories and is campaigning to change consumption habits.