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Lenzing unveils Simple Pleasures capsule


Lenzing has unveiled a capsule collection.

Called Simple Pleasures, the capsule showcases tencel lyocell fiber and its variants and centers on classic pieces. The collection includes a safari jacket, a reversible waistcoat, a men’s coat, a top and midi skirt, and a printed blouse.

The concept for the collection was inspired by a book called Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness. The book explores how seemingly mundane spaces and everyday objects have surprising and powerful effects on mood. Examples are being near the water, sitting under a tree, feeling the sunshine or a light breeze and smelling freshly laundered bed sheets.This reflects exactly the message and emotions that Lenzing wanted to communicate through this collection. It is about being shut inside for months together, underestimating the precious inputs derived from ordinary activities as well as the freedom to act on new ideasor doing things spontaneously. The print is based on surrealism with psychedelic overtones, has elements that run throughout the collection, including fully printed garments and printed pocket linings.

Lenzing, a provider of wood-based specialty fibers, stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.


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