Austrian fiber firm Lenzing is steering the industry toward a circular economy and carbon neutrality. 

Lenzing’s flagship brand Tencel is a consumer-facing fiber brand known for its branded lyocell and modal fibers and is produced by environmentally responsible processes. Tencel’s collaborations across denim, ready-to-wear and intimates seek to further Lenzing’s circular economy vision.

Lenzing created the Tencel Limited Edition initiative in 2021 to explore the use of alternative raw materials, such as hemp or orange pulp, in textile production. The aim is to push the traditional boundaries of fiber production by leveraging natural resources. Lenzing sees scope to expand the use of TencelLuxe branded lyocell filament yarns in the high-fashion and premium segment. Already in motion is a push toward textile and fabric applications with carbon-zero Tencel branded lyocell fibers, in furtherance of Tencel’s mission to deliver True Carbon Zero.

As more brands and retailers see fit to green up their value chains, they have selected carbon-zero Tencel lyocell fibers to do so. Circularity and closed-loop systems have been recognized as the most important lever fashion can leverage to address its environmental impact. Fashion executives have already invested in or plan to invest in closed loop recycling this year.