Korean fashion designers are preparing for Seoul Fashion Week, which will take place from March 15-19. The event will feature outfits selected by designers to represent their labels and the country in front of industry dealers and fashion enthusiasts from over 20 countries.

The Seoul Metropolitan Government is adding extra luster to the event, with changes including a circular stage, which is expected to provide a more lively experience for the audience, and a draw to determine the order in which designers will present their apparel.

To promote local designers and accelerate their sales overseas, the city government has signed a deal with Paris Fashion Week to launch a pavilion dedicated to Seoul Fashion Week in Tranoi, an official trade exhibition for the Parisian fashion show. Six of Korea's local women's design brands will participate in the special pavilion. The initiative by the Seoul Metropolitan Government will extend to Tokyo and New York this year.

Aside from designers and buyers, Seoul Fashion Week also invites members of the public interested in fashion. Visitors can check out various experience booths on "K-Fashion Street" in front of DDP and join a live-streaming show hosted by fashion influencers.

The event aims to provide small-but-competent fashion brands with new business opportunities outside the country and to encourage more aspiring fashion designers to enter the industry.