Divalicious will take place in Kenya, May 20 to 21, 2023. This business-to-customer fashion fair will bring traditional Indian fashion to Kenya and promote women’swear brands to enable them to reach new customers in the country.

Divalicious focuses on brands in the bridge-to-luxury segment of the market. The shopping fair will feature product categories including Indian traditional wear, ethnic wear, occasion wear, and fusion wear as well as jewellery, fashion accessories, décor, and gift items, among others.

The shopping fair aims to cater to the large Indian and South Asian community in Nairobi as well as shoppers looking for something different. The event will give participating brands a platform from which to connect with new customer demographics and even local retailers. Bridal looks for the upcoming wedding season will also feature.

Divalicious launched its Mumbai edition on January 10, 2023. The fashion fair’s next destination is Dubai, where it will take place from January 14 to 15, 2023. February 3 will see the shopping fair take place at Ahmedabad, where Pernia's Pop Up Shop will visit Ahmedabad for the first time with its curated brands.

Divalicious has also held fairs in Durban, Singapore,London, Johannesburg, Hong Kong, Jakarta, Sri Lanka, Hyderabad, Bangalore and Raipur.