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Johnny Coca named as the new director of Louis Vuitton

Paris-based Spanish designer Johnny Coca has been named the director of women’s fashion leather goods at Louis Vuitton after his stint at British brand Mulberry.

Coca will become one of the primary creative linchpins for the luxury brand alongside Virgil Abloh, director of menswear and Nicolas Ghesquiere. Johnny will oversee the handbags, bespoke orders, eyewear and luxury leather products for women.

He has had a long history working with LVMH, starting his career with a professional contract during his years of education, followed by his work at the Celine design studio where he did notable work with Phoebe Philo. He was serving as the creative director of Mulberry up until 2 months ago and the company is reinforcing their creative outlook by onboarding an experienced veteran of the luxury world.

LVMH has ramped up its efforts to help the pople deeply impacted by COVID-19. Several brands under the conglomerate have participated in the charity auction organised by Fashion Journalist Laurence Benaïm’s, which benefited the ‘SOS EPHAD’ initiative launched by the Fondation Recherche Alzheimer. The funds will be used to support nursing homes, which have been greatly impacted by the health crisis.

 
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