New York-based fashion retailer JCrew Group has appointed former Supreme design director Brendon Babenzien as the new creative director of JCrew Men’s.

In his new role, Babenzien will lead menswear design at the JCrew brand to redefine the iconic American label’s aesthetic in collaboration with recently appointed JCrew Group CEO Libby Wadle. According to Fashion Network, he will bring his liberal points of view and visionary focus to the position.

Babenzein spent more than a decade as design director at Supreme, a period during which his creative vision helped turn a relatively niche skate brand into a global streetwear powerhouse. In 2002,he founded the menswear brand Noah, before leaving the streetwear label definitively in 2015. He then relaunched Noah in collaboration with his wife, Estelle Bailey-Babenzien. The brand, which adopted a greater focus on sustainability with its second launch, now boasts locations in New York, London, LA and Tokyo.

JCrew Group, which also owns the Madewell brand, filed for bankruptcy in May last year. It emerged from the process in September with Wadle taking over as the CEO in November.