Milanese contemporary fashion event, White-Sign of The Times, will hold its 20th edition physically from February 24-27, 2022. As per a Spin Off report, the event will be held on 18,000 sq. mt. area at Superstudio Più and Ex Ansaldo in addition to two brand-new destinations: MUDEC and Padiglione Visconti, in the Tortona Fashion District. On the occasion of its 20th anniversary, the show will organize an exhibition dedicated to the salient moments in the history of the Salon. An integral part of the show, the project Sustainable Milano will focus on sustainability and technological innovation.

WSM-White Sustainable Milano will showcase the best of complex supply chain of sustainable fashion and the latest technological revolutions capable of reducing environmental impact of the entire sector in this long value chain. It will showcase artistic displays and multimedia content of British designers (including Stella McCartney, Ahluwalia, Anya Hindmarch, Burberry, Christopher Raeburn, Helen Kirkum) that have already participated in November at Cop26 in Glasgow.

The show will also host a project created together with 032c, a Berlin-based studio. They will present a creative expo-installation designed to express the spirit of our times and the evolution of costume through seven cutting-edge, established brands – Acne Studios, SR STUDIO LA. CA., Le Cavalier, Entire Studios, 44 Label Group, Kasia Kurchaska and Phipps International – presented in collaboration with Dimore Studio.

Also focusing on sustainability, there will also be Changing Room, the installation created by Michelangelo Pistoletto's B.E.S.T. Città dell'Arte with CRTLZAK. Ten new generation brands selected by the British Fashion Council, will participate in London Showroom for this edition, too. They belong to the London fashion community and they are Carlota Barrera, Chet Lo, Eftychia, Feben, Jordanluca, Labrum Londoin, Robyn Lynch, Roker, S.S. Daley, Yuhan Wang.