E-P will be held in Italy, April 18 and 19, 2023.This is an event dedicated to the relationship between fashion and the digital world.

Among the topics on the agenda there will be, for instance, new strategies for personalizing and measuring the effectiveness of marketing campaigns in the light of new cookie policies; the potential of 3D for business operations; control of digital distribution in retail; social and hybrid commerce; new KPIs for stores; Web3 evolution: new business frontiers and brand protection between metaverse, NFT and blockchain; challenges and potential of the new tool for traceability,the European digital product passport,; recycling and durability;and designing sustainability. The event’s topics have been vetted by university professors, experts and senior executives from industry companies.

There will be a broadening of the topics addressed, both in the keynote speeches and in the scheduled round tables. Issues related to the protection of intellectual property of brands will be taken up. The sustainability debate will look both at the adoption of the digital product passport, by manufacturing companies and all supply chain actors, and at new challenges in extending the product life cycle. And there will be no shortage of reflections on customer experience and the digitization of retail models to meet new consumer needs.