Inditex plans to hike prices again. Earlier in spring and summer, the fast fashion bigwig had hiked prices and now it’s going to happen again this autumn. Though sales are being driven by the newness, quality and design of its collections, Inditex is thinking about a stable pricing policy.
In the first half of 2022 Inditex’s sales rose by 24 per cent. Store and online sales were up 11 percent year-on-year.Profits were up 41 percent and gross margin was up 57 percent, marking the strongest first half in seven years.
Inditex has a unique fashion proposition, an increasingly optimized shopping experience for customers and a focus on sustainability. In the face of possible supply chain tensions entering into the second half of the year, Inditex accelerated the current-season inventory flow. Product availability was up 43 percent in the first half of the year.
Inditex is the parent company of brands like Zara, Massimo Dutti, Pull&Bear and Bershka.
Zara continues to be the strongest brand in Inditex’s mix. The fashion giant’s sales were up 29 percent as it continues to up its fashion game with a stronger offer of designer-inspired items, including its Night collection, with a much-publicized campaign starring Kate Moss.