Indians are the most eco-conscious dressers compared to respondents from other countries, followed by China as per recent survey by Statista Consumer Insights.

In the survey, 89 percent of Indian participants claimed to buy sustainable and eco-friendly fashion, such as clothes made from sustainable fabrics, fair trade goods, or products with lower CO2 emissions than regularly produced items. The second-most eco-conscious group was the Chinese, with 69 percent of respondents buying sustainable clothing, accessories, or shoes.

In contrast, only 49 and 41 percent of participants from Western countries like the United States and Germany, respectively, claimed to buy eco-friendly clothes and similar items.

Interestingly, 45 percent of the Indian residents surveyed were willing to pay a much higher premium for fashion produced fairly. The most important criteria for sustainable fashion purchases in India were quality, price, and comfort. Additionally, only 47 percent of Indians based their purchasing decision on the brand or manufacturer.

This survey highlights the growing trend of sustainability in the fashion industry and how Indian consumers are leading the way in adopting sustainable practices.

It also underscores the need for fashion brands to prioritize sustainability and eco-friendliness in their products to cater to the evolving preferences of consumers worldwide.