Efforts are on toward branding and certifying the Indian cotton Kasturi.

The cotton industry will be supported with funds matching the industry contribution. Supply of good quality seeds in order to increase India's cotton productivity is an issue given serious thought. Advanced technologies related to high-yielding cotton seeds and innovative agronomy, such as high-density planting systems, to enhance the productivity of cottonare also being considered.

Since testing facilities need to be strengthened adequate modern testing facilities would be created through the Bureau of Indian Standards and Textile Research Associations.

The quality of Indian cotton fiber is paramount, therefore implementation of cotton bales quality control order under the BIS Act 2016 will be a must for the standardisation of cotton bales. A holistic plan for increasing cotton productivity has been presented by Central Institute for Cotton Research, Nagpur, including improving cotton productivity through a farmer awareness program, HDPS and global best farm practices.

The textile industry and industry associations have been urged to join hands to promote handheld kapas plucker machines. The Confederation of Indian Textile Industry will take up this project in mission mode with distribution support from Cotton Corporation of India. Industry associations and industry leaders have together agreed to fund 75,000 handheld kapas plucker machines.