IDE House of Brands, the largest privately-owned promotional products supplier in the Nordics, has launched its first Bluesign certified products within its sports and leisure brand, iwear. This marks IDE as the world’s first promotional products company certified to produce Bluesign Products, introducing items crafted from 100 per cent Bluesign Approved fabrics in its Autumn/Winter 2024 collection.

This step underscores IDE’s commitment to sustainability by promoting clean chemical management and product safety in its supply chain. Lasse Lauritzen, Founder and Chairman of IDE, emphasized that joining the Bluesign network enables them to strengthen environmental performance and increase safety standards, aligning with the company’s core values.

Bluesign CEO, Daniel Rufenacht, commended IDE's leadership, highlighting their impact on industry standards by integrating environmentally responsible production practices into high-quality product lines. This milestone reflects IDE’s ongoing role in driving sustainability, setting a new standard for the promotional products industry.