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Wednesday, 14 December 2022 17:53

Hyosung appoints textile marketing head

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Simon Whitmarsh-Knight is the textile global marketing director of Hyosung.

He will be based in the UK and travel extensively to support the team and connect with leading international, brands, retailers, and value chain partners. He will lead Hyosung’s global marketing for creora elastane, Mipan nylon, and specialty polyester fibers to deliver continuous innovation, superior value, and collaborative services throughout the textile value chain.

He brings extensive sales, marketing, and team-building experience in growing business across the specialty fiber, technical textile and performance apparel industries. He has directed high-level partnerships across the textile value chain – from mills to packagers, garment makers, fiber ingredient brands, distributors, licensees, and major consumer brands.

Hyosung is a Korean fiber and yarn company. Hyosung is the largest elastane producer in the world and first developed its own process for manufacturing spandex in 1992. Creora is a brand belonging to Hyosung. Hyosung offers a broad range of high quality, competitively-priced fiber technologies throughout the global apparel value chain.

The spandex range includes Creora dyeable spandex, Creora black spandex and Creora fresh spandex. Hyosung’s high-performance elastane creora called ActiFitis designed to provide longer-lasting durability, higher levels of UV and chlorine resistance and better shape and recovery that is required of cycling, swimming, triathlon and adventure racing apparel.