German fashion house Hugo Boss’ sales recovered to pre-pandemic levels in the second quarter and the brand expects this rebound to continue in the second half of the year as well. Hugo Boss’ sales recovered in key markets such as Britain and China during the quarter. However, sales its core Boss brand declined by a currency-adjusted 5 per cent while sales at Hug brand rose by 2 per cent.

Hugo Boss also recorded a recovery in formalwear sales due to pent-up demand for business and party fashion. Its formalwear sales in the UK increased by 7 per cent while those in mainland China surged by 33 per cent. Meanwhile, sales in Europe declined 4 per cent below 2019 levels, and sales in Americas declined by 5 per cent. Around 20 per cent of the company’s global store network remained closed during the second quarter.

The company expects currency-adjusted group sales in fiscal year 2021 to increase by between 30 per cent and 35 per cent