House of Blueberry has raised seed funding for its digital fashion business in the metaverse and interactive entertainment. The money will be used to expand partnerships with new games and online worlds to reach a broader audience.

This is a fashion company in the metaverse and has been dressing avatars now for ten years. It believes that the communities within the games are actually the ones that are creating what the culture is and what the fashion should be. And so one of the core tenets for House of Blueberry is to build a community that can help inform what people want to be wearing. Its ultimate vision is to become the largest digital fashion house in the world.

Founded in 2012 House of Blueberry has sold over 20 million digital assets across platforms such as Roblox, The Sims, and Second Life under its own brand. On a mission to unlock the next level of self-expression for players, creators and digital denizens, House of Blueberry has created a respected brand in an emerging space with enormous opportunity.

This latest round of funding will accelerate growth to new communities by expanding from a primarily female design aesthetic into male and androgynous design, as well as accessories, makeup and environmental assets. House of Blueberry will also extend onto new games and online platforms where user-generated content and self-expression matter.