Noida-based apparel wholesaler Hula Global aims to expand its business overseas. Founded in December 2018, the company is currently negotiating with a large US brand for an exclusive manufacturing contract for one of their brands. It is also planning to launch a service to enable Indian manufacturers launch their private labels in the US market.

Hula Global operates on a unique modular manufacturing model which helps it eliminate intermediaries and pay factories more. The company started as an online fashion brand in 2014, informs Karan Bose. It later pivoted to modular manufacturing and is currently a private label manufacturer for some of the well-known global brands besides owning six brands.

Hula Global’s first step is to understand customers’ challenges and try to solve them. It has a team of in-house designers to support brands in designing process. The company also helps brands generate cost savings.