Swedish retailer H&M, which has been sourcing home textiles from India for nearly three decades, is now keen to improve its sourcing of garments from the country.

“India is better placed as a supplier for us. Several of our SKUs in the H&M Home brand are sourced from India. We have asked our Indian suppliers to find out ways on how we may improve sourcing from India,” informs Country Manager, Janne Einola.

H&M has committed an investment of US $10,53 million in the Indian market.

Einola plans to introduce H&M Home and cosmetics in the country, but is waiting for the right timing to introduce them. Unlike the Western markets, where several stores reported unsold goods, affecting margins of the company, H&M India has not had any such issues.