Good American will be at H&M. This is a brand founded by Khloé Kardashian and Emma Grede known for denim in an inclusive size range of 00 through 32.

The fast fashion retailer will feature Good American on its Swedish and German websites starting this month. Other pieces in the collection include a spaghetti strap dress in imitation leather, a metallic lilac vest and trouser set, corsets and a scuba bodysuit.

Good American has projected itself as more than just a fashion brand, but a platform for inclusivity, diversity and body positivity. Good American felt that H&M’s new multi-brand retail concept aligns with Good American’s brand ethos of empowering all women and encouraging customers to feel inspired when shopping.

As for H&M, net sales increased by 12 percent for the 2022 financial year. For the fourth quarter net sales increased by ten percent. H&M’s operations in Russia and Belarus were wound up during the quarter, with the remaining stock being sold off and the last stores having closed on November 30. During the quarter around 25 to 50 stores in China were temporarily closed due to new Covid outbreaks. H&M has cut some 1500 jobs. This has been made necessary because of weaker profits.