Swedish fast-fashion giant H&M has partnered Shanghai Fashion Week to release a collaborative collection with a Chinese fashion designer.
Having entered mainland China in 2007, H&M has been engaged with several local fashion creatives since 2015 when Ximon Lee scored the H&M Design Award. It later teamed up with brands Angel Chen and Pronounce to launch region-exclusive capsule collections.
However, the brand had to terminate its association with the Chinese fashion industry as it got mired in Xinjiang controversy in 2021. Having reiterated its commitment to stop using cotton sourced from the region, the brand was temporarily blocked from major Chinese e-commerce platforms.
The brand later made great efforts to restore its relationship with the local market. Since 2021, the company has continuously attended the China International Import Expo.
