With 144 per cent increase in searches for leggings, gym gear has become everyday wear for consumers, says a Lyst report. As per Allied Market Research, the global activewear market is expected to reach £393bn by 2024.

Black-owned fashion brand Teflar and Alexandria Ocasio-Cortez, known for its vegan leather, gender-neutral handbag and luxury durags, plan to launch a sportswear line in September. Besides, sustainable fashion brand Pangaia has announced a 31-piece gym line.

Sales for athleisure have outperformed fashion sales, says Matt Powell, Senior Sports Adviser, NPD Group. Despite it being a trend before the pandemic, in 2020 the activewear market accounted for 40 per cent of all online sales.

Home gym goers are fully leaning into a new look. Lululemon announced an 88 percent sales increase in the first quarter of this year. Under Armour reported a year-on-year sales increase of 35% Gym brands such as Puma, Gap’s Athleta, and running shoe brands such as Brooks, On and Hoka all outperformed in their market.