Fashion brand Guess organized the 2025 edition of its global conference, ‘One World, One Brand’ in Marrakesh, Morocoo.
The brand’s 8th annual convention united 800 guests from over 100 countries for a three-day schedule packed with conferences, workshops, gala dinners, cocktail receptions, dazzling fashion showcases, and exclusive VIP experiences.
The conference culminated with a spectacular, exclusive fashion show beneath the desert stars at the iconic El Badi Palace, a stunning example of 16th-century Moroccan architecture. The show debuted the Guess Spring/Summer 2026 and Pre-Fall 2026 collections, showcased select iconic archive pieces, and unveiled a special Marciano by Guess capsule collection created just for Marrakesh.
More than just a corporate gathering, ‘One World, One Brand’ is an opportunity to bring together people from across the globe to share ideas, celebrate our creativity, and immerse ourselves in the unique lifestyle and values that define Guess, says Paul Marciano, Co-founder and CEO.
The conference was attended by Guess employees, global business partners, and a roster of high-profile international talent, including Italian influencer Chiara Ferragni, German model and entrepreneur Leonie Hanne, French creator Lea Elui, Irish media personality Maura Higgins, Indian actress Krystle D'Souza and Filipino actress Andrea Brillantes
Guess Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. The brand’s products are distributed through branded stores, department stores, and specialty stores worldwide. As of August 2, 2025, Guess directly operated 1,062 retail stores across Europe, the Americas, and Asia, with partners and distributors operating an additional 527 retail stores worldwide, reaching approximately 100 countries globally.
