Grasim Industries a flagship company of the Aditya Birla Group has teamed up with Taiwan-based Nanliu Enterprise Co. to donate 50,000 masks in Nagda, Madhya Pradesh (India).

As per Apparel Resources, the partnership between the renowned Indian apparel manufacturing firm and Taiwanese non-woven manufacturing firm could not have come at a more crucial time than now when the whole world is battling the deadly pandemic.

The CSR team at Grasim Industries initiated the distribution of the three-layered high-quality masks manufactured by Nanliu Enterprise in Nagda region and its surrounding villages.

The CSR activity was facilitated by Samir Gupta, Managing Director Business Coordination House (BCH), who represents leading non-woven associations across India.

Grasim Industries has also been helping with RTPCR testing, vaccination, disinfection spraying in rural and urban areas, in addition to providing food packets, grocery kits and medicine/healthcare for the benefit of thousands of villagers.

Notably, at Nagda, the CSR projects are operational in 55 villages, where the company reaches out to 2.15 lakh people every year.