This year’s edition of the Global Sourcing Expo highlights the transformative potential of Artificial Intelligence (AI).

The Expo’s Global Sourcing Seminar Program will feature a session titled ‘Growth, eCommerce and AI in Fashion,’ scheduled for November 18. This discussion is designed to bring together industry leaders to explore how technology and creativity are combining to drive smarter, more sustainable business growth.

The session will be led by Elizabeth Formosa, Founder, Fashion Equipped, who will be joined by Kelly Slessor, Founder, The Ecommerce Tribe & Tribe Gen AI and Christina Exie, Co-Founder, Stacked Studio. The experts plan to share practical strategies and real-world examples that highlight the fashion industry’s rapid digital evolution.

Formosa emphasizes, AI is changing how the entire industry operates, from design and sourcing to marketing and customer experience. Brands are no longer asking if they should use AI, but how to use it effectively and responsibly. She states,  AI helps brands understand customers on a much deeper level. Further, it allows for personalized experiences, demand prediction, and smarter, faster decisions.

AI is also enabling the industry to work smarter and make more responsible choices, notes Fermosa. It helps reduce waste through smarter forecasting. Further , it improves inventory management and product development and by predicting demand more accurately, the technology can significantly minimize overproduction, she adds.

The Global Sourcing Seminar Program aims to offer expert-led education sessions that translate ideas into action. Formosa’s session promises to deliver practical, actionable takeaways across sourcing, brand development, digital strategy, and AI adoption, empowering attendees to immediately grow and strengthen their businesses.