Giny Boer, CEO, C&A, Europe has resigned from her position in the company to ‘pursue non-executive opportunities. ’She has been temporarily replaced with Edward Brenninkmeijer as the new CEO, while the company searches for Boer’s long-term successor.
Following her roles at Dutch wholesaler Geertjes and Swedish retail giant IKEA, Boer joined C&A in 2021. She was responsible for guiding the company through the aftermath of the COVID-19 pandemic, initiating the renovation of over 800 stores, and preparing C&A for its ‘next phase of transformation.
Edward Brenninkmeijer, who previously managed C&A Europe and served as interim CEO for C&A operations in Brazil, Mexico, and China, will step in as CEO.
In 2023, C&A partnered with Coats Digital to enhance its sourcing processes, aiming to implement uniform time, method, cost, and capacity forecasting across its supplier network.
