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Thursday, 03 November 2022 12:19

GFA, BBC collaborate for film series on responsible fashion

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Global Fashion Agenda (GFA) and BBC are collaborating on a film series on social and environmental sustainability in the fashion industry.

The series will educate consumers as to the scale of the issue and the promise of solutions, while galvanising leaders in the sector to follow the blueprint of those that have been successful. The series will be hosted on a dedicated BBC.com microsite, providing an immersive experience for browsers and an opportunity for in-depth coverage spanning films, articles, infographics and animations. A multi-platform campaign will reach relevant audience groups from among BBC.com’s 144 million monthly browsers, as well as the global fashion sector through the GFA and its network.

Global Fashion Agenda is a non-profit organisation that fosters industry collaboration on sustainability in fashion to accelerate impact. With the vision of a net positive fashion industry, it drives action by mobilising, inspiring, influencing and educating all stakeholders. The organisation has been leading the movement since 2009 and is behind the renowned international forum on sustainability in fashion, Global Fashion Summit. Global Fashion Agenda spearheads the fashion industry’s journey to a more sustainable future. Through its work, Global Fashion Agenda reaches thousands of stakeholders including brands, innovators, NGOs, policy makers, manufacturers, investors and more.