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Germany to host Neonyt in July, future issues facing fashion industry in focus

Neonyt will be held in Germany, July 2 to 4, 2019. This will feature women’s wear, men’s wear, children’s wear, performance apparel, shoes, accessories, jewelry and beauty. With a good balance of leading brands and newcomers, the trade show is presenting exciting labels that are dedicated to the future issues facing the fashion industry and reflect a sustainable lifestyle.

Neonyt will discuss the severe repercussions of fashion production on the planet and people. The spotlight will be on the enormous consumption of resources by the fashion industry with water continuing to be the focal topic for 2019. Neonyt will showcase solutions for sustainable fashion production, presenting trailblazing labels with innovative concepts and contemporary collections and letting international forward-thinkers have their say. In addition to the focal topic of water, questions and recommendations for action regarding the retail sector are also on the agenda.

Worldwide, the sale of clothing has doubled in the last 15 years. The huge production volume of fast fashion is linked to the industry’s enormous water consumption. It takes up to 2,700 liters to produce one T-shirt. The annual water volume consumed by the fashion industry is nearly enough to fill a total of 32 million Olympic-sized swimming pools, making it one of the most water-intensive industrial sectors.

 
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