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Friday, 28 May 2021 13:36

Gap, Walmart collaborate for new collection of home essentials

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Gap and Walmart have collaborated to launch Gap Home, a new collection of home essentials available exclusively at Walmart. The Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a washed denim pillow to $64.98 for a T-shirt soft jersey reversible king comforter set perfect for dressing all spaces, from college dorms to forever homes. The collections will be developed in partnership with Gap’s licensing agency, IMG.

The collection features quality materials like denim and chambray with unique finishes at a price point that is accessible to all customers. It includes items made with organic cotton and recycled materials. This partnership with Walmart enables it to introduce a new category in a smart, scalable way, says Mark Breitbard, President and CEO, Gap. The collection opens a new door for Gap as a lifestyle brand delivering timeless American Style in all new ways, he adds.