Relaxing lockdown measures, the French government has allowed live fashion shows to resume in Paris from July this year. The government has permitted annual Haute Couture Week to organize live shows and presentations from July 5 to 8, 2021,according to a statement from the French fashion industry body Federation de la Haute Couture et de la Mode. The show will display handmade outfits.

No major live fashion shows have been held in Paris since September 2020 when some brands including Dior and Chanel had organized a few shows with a live audience, albeit with a limited number of guests.

In the past months, fashion brands have presented their new lines in online-only shows and have experimented with other ways to showcase their designs such as short films and one-on-one presentations.

In normal times, Paris's multiple fashion weeks generate around €1.2 billion for the local economy every year.