Tricia Carey is Chief Commercial Officer of Renewcell.

She is a seasoned fashion industry executive with more than 25 years of experience promoting more circular and more sustainable materials within fashion. She has also been a catalyst for the industry-wide conversation around the shift to more climate-friendly and resource-efficient materials. Prior to joining Renewcell, Carey was Director of Global Business Development at Austrian fiber producer Lenzing.

Renewcell is an award-winning textile-to-textile recycling company based in Sweden. Renewcell’s product is called Circulose. Brands use it to replace high impact raw materials like fossil oil and cotton in their textile products. Circulose is a branded dissolving pulp product that Renewcell makes from 100 per cent textile waste, such as worn-out jeans and production scraps. Dissolving pulp cellulose is what the textile industry uses to make viscose, lyocell, modal, acetate and other types of regenerated fibers. The only difference with Circulose is that it’s made from textile waste instead of wood.

Renewcell functions as an ingredient brand that helps people find the most sustainable virgin-quality fashion pieces available – those made with Circulose. Cellulose is the most abundant organic polymer in the world. It’s what makes up the cell walls of most plants and trees. The purest cellulose found in nature is cotton.