An effective collaboration between global apparel manufacturers and buyers is needed for a successful transformation of the industry towards sustainability.

Dirk Vantyghem, director general of EURATEX, the European Apparel and Textile Confederation, speaking at the 37th World Fashion Convention 2022, Dhaka , said that the new strategy of the EU had set out the vision and concrete actions to ensure that by 2030 textile products placed on the EU market would be long-lived and recyclable, made as much as possible of recycled fibres, free of hazardous substances and produced in respect of social rights and the environment.

So the major challenges of the industry today can only be realistically met when there is true collaboration between buyers and manufacturers. The supply chain situation has become harder than it was during the Covid period.

To deal with the sustainability issue, a crucial strategy is improving efficiency through technological innovation. Without adopting sustainable technology, apparel exports to the European Union would be affected after 2030 due to the EU Green Deal.

This can address the major challenges the global clothing industry is facing and bring about a successful transformation in its supply chain. Apparel makers are feeling the squeeze from higher costs and lower demands while new rounds of order cancellation, full warehouses and big discounts show the ineffectiveness of the global textile and clothing industry.